I do brand, communications and product strategy.
Having worked both as a strategist in some of the world’s leading creative agencies, and as a senior marketer in the corporate world, I like to think I understand the hidden realities of achieving impact at scale.
Currently building my first retail product, I work with a range of companies on a project basis.
Just please don’t call it “consulting”.
Experience.
Independent
Brand and Marketing Adviser
I work with companies big and small to help connect unexpected creative thinking to the rigours of contemporary brand experience.
Independently, I have recently worked with Providoor, Adidas and AMP on both refresh and relaunch projects. As brand performance lead for ad agency DDB, I am also currently steering a major brand transformation initiative for Volkswagen Australia.
Optus
Director,
Creative and Communications
Optus is Australia’s second-biggest telecommunications provider. I led the team responsible for running four key marketing pillars: brand, media, network advertising and the promotion of Optus Sport (the company’s subscription streaming service).
Over three years we helped transform the public face of Optus, giving the business invaluable momentum - and making it Australia’s strongest brand.